Charlotte Davies
About Me
I believe in the power of words and the magic they create.
As a seasoned storyteller in the world of content writing, I've had the pleasure of dipping my toes into all sorts of interesting industries. Skincare and beauty, higher education, and even the exciting hustle and bustle of bridal. I've had a blast along the way.
I also love to challenge myself and explore new realms. I've studied screenwriting and comedy writing as a way to stretch my abilities and introduce new skills into my work.
My goal as a copyeditor is not to slash ideas and kill creativity, but to work with clients to help tighten and polish their work, allowing their ideas to flow freely and come to life.
I recently changed my name, so you will see my name as Elisabeth Davies throughout my portfolio.
Cue The Champagne
"This woman knows her stuff. Her writing is filled with personality, attention to detail on specific requests and expert knowledge of industry trends!"
Krystee M.
"I have been working with Elisabeth for a year now and she turns my floating ideas into beautifully worded art. She knows how to write with meaning, emotion and purpose. She will forever be the first person I turn to when I need my content to CONNECT with the consumer. She is also an incredible editor. I call her edits, 'Lis's magic wand.'"
Lauren W.
"Elisabeth's editing and proofreading skills have elevated the quality of our agency partners' content, ensuring that it aligns with our brand's voice and tone. In addition to her editing prowess, Elisabeth has demonstrated her versatility by writing ad hoc content that supports multiple initiatives at once. Her ability to seamlessly integrate SEO principles into her writing is a testament to her expertise in the field."
Resume
Roles & Education
August 2021 - Present
DeVry University
SEO Content Specialist
Manage marketing and SEO initiatives for webpages and blogs through collaboration with subject matter experts and agency partners. Develop content supporting SEO and company-wide initiatives and GTM strategy. Partner with Regulatory Affairs and Compliance teams to develop compliant messaging while maintaining brand voice and tone. Provide brand and messaging guidance to agency writers for consistency and accuracy. Write copy for program enhancement initiatives, including email, paid media, meta, and student surveys. Support project management and development of digital asset creation. QA all webpage content within the dev and prod authoring environment.
February 2022 - March 2022
Love Stories TV
Freelance
Managed a project researching local videographers across multiple cities and writing SEO content highlighting their unique approaches and styles for the company’s website.
June 2021 - December 2021
The Knot Worldwide
Composed 1,000+ word articles on relevant topics using SEO keywords and industry trends. Served as the subject matter expert for a particular geographic location or topic and highlighted the unique customer-centric features/benefits in an effort to differentiate The Knot from competitors in the market.
August 2020 - August 2021
Skin Research Institute
Copywriter & Editor
Managed content and copy by serving as the sole editor and proofreader for the company. Wrote content for all stages in the marketing funnel, including infographic content and product descriptions for haircare, skincare, and styling tools on both the company website and Amazon product listings. Additionally wrote Google and Facebook ad copy, blog content, email copy, and website content. Utilized data from customer surveys, Crazy Egg, Google, and Facebook analytics to craft content that spoke to our customer’s needs to generate greater brand awareness. Conducted market and competitor analysis by evaluating social media, Facebook ad copy, and online customer reviews for insight to inform GTM strategy.
June 2019 - Present
Content Writer & Editor
Freelance
Write content that suits my client’s needs while matching their brand’s voice, tone, and style. Edit content to tighten and polish messaging, allowing their ideas to flow freely while working to achieve the desired response from their customers.